Smart Creative
Start with the right idea
- IMC campaigns
- Brand strategy & positioning
- Big idea & creative concept
- TVC / viral content
- Social content
Company Profile 2026
Company profile
Smart Media's platform, capabilities and track record in one document: the VNPT · VTVcab · WPP ecosystem, five service groups, clients and selected work.
Overview
A communications agency that runs like a tech team
Legal entity Smart Media JSC — Multimedia Communications & Advertising
Founded 2008
Head office 7th Floor, VIT Building, 519 Kim Ma, Giang Vo, Hanoi
Focus Integrated communications · MarTech · Content production · Training
Ecosystem VNPT · VTVcab · WPP
Contact +84 942 527 088 · smartcontact@smartmedia.vn
Member of 
Capabilities
Five service groups, one accountable team
Strategy, creative, media, AI and training — same team, same scorecard.
Smart Performance
Reach the right people
- Paid media across Facebook, TikTok, Zalo and Google
- Lead generation
- Conversion optimization
- Analytics & reporting
Smart AI
Scale without limits
- AI creative content
- AI video production
- Automation & chatbots
- Martech integration
- AI-assisted course digitisation
Smart Training
Capability that stays
- Hands-on corporate training
- In-house capability transfer
- AI for marketing teams
Smart Solutions
Grow with the carrier ecosystem
- Zalo OA
- Digital solutions on the VNPT platform
- Customer acquisition & retention
0
Years in business
0
Enterprise clients
0
Media partners
0
Specialist centres
Track record
Selected work
Vietnam Airlines
Vietnam Airlines · TikTok Native
Phát triển kênh TikTok chính thức của hãng hàng không quốc gia từ con số 0.
- 190K+follower
- 1.1M+lượt thích
Elmich
Elmich · Mạng lưới 200 KOC
Xây dựng và vận hành mạng lưới 200 KOC đa lĩnh vực, gắn link chuyển đổi trực tiếp trên TikTok và Shopee.
- 300Kengagement
- 200+video UGC
VNPT
Ra mắt VNPT AI
Đảm nhận toàn bộ từ nội dung đến không gian — để thông điệp và trải nghiệm kể cùng một câu chuyện.
- 360°nội dung + sân khấu + công nghệ
Clients & partners
Working with leading brands
How we work
Four steps, none of them a formality
- 01
Diagnose & set goals
Clarify the business problem, the audience and the success metric before talking about ideas.
- 02
Strategy & creative
From insight to an executable big idea, with a channel plan and budget per phase.
- 03
Produce & launch
An in-house team produces content, runs media and coordinates carriers and broadcasters when needed.
- 04
Measure & optimize
Weekly dashboards, numbers read against the goal, and adjustments before budget is wasted.
Document
Download the full profile
The PDF covers capabilities, clients and projects — ready to attach to a tender pack, share internally, or print for a meeting.
PDF · A4 · 6 pages · English edition. Vietnamese edition on the VI page.